Wave6 Insights

Sometime around last October, I began to develop a need, a need for change. Maybe it was the onset of seasonal depression or the robust smell of pumpkin spice in the air clogging my brain; once that overwhelming desire hit, there was no turning back.

At the time I was in a completely different career position with very little advancement in sight. I felt as though my future was dim. I realized that my career and life goals would never be met if I continued down that path and immediately dove into exploring my options.

Dreamforce14- Wow! Between the Little Kids Rock charity event and the exciting announcement Benioff made on the Salesforce Analytics Cloud (Code Name: Project Wave), Dreamforce 2014 is one for the record books.

Let's not forget the very popular Admin Zone (it was on the second floor of Moscone West building). Due to the activities and overall event success, how many of you pondered the following thought; "I wonder how quick I could become a Certified Salesforce.com Administrator?"

Whether buying a car at a dealership, an appliance at the store, servicing your car, or helping your child select a college that will give them the education that will be valuable for their future, you want to make sure you are getting value out of your purchase.

Regardless of deciding on a car, house, or a college for your child, your decision will be based upon the overall value of the product or offering. You probably decided on the school that had the best education, but may have also had a great athletics program, library, social program and much more. The same applies to the new car, a decision most likely made based on the numerous features offered in the vehicle.

After you make the commitment and experience your investment, the question typically comes up “am I getting the value that I paid for?” or “how can I use all of the features that persuaded me to make this purchase?"

Is it what you wanted? Of course, or you wouldn't have made the purchase. The real question is how you see the value out of your investment. To determine whether you received the ROI that you were hoping for, revisit the main reasons why you made the purchase in the first place.

When corporate executives toned to increase growth and efficiency within their sales and marketing community, Customer Relationship Management (CRM) technologies often become a target for improvement or replacement. In the haste of meeting revenue forecasts and managing a slue if other large scale projects congruently, sales management executives will often overlook the most important and often most neglected part making CRM a raving success: creating a clearly defined CRM strategy and roadmap!