Wave6 Insights

Coauthored by Sandeesh Phulkar

Ancient civilizations were very interested in predictions. If you read Greek and Roman mythologies, you may remember there were people called oracles who were blessed with the power of prophecy. People offered sacrifices to the gods so that the gods could speak through these divine individuals. Kings would make decisions based on what they were told by oracles. Oracles made predictions and people listened to them.

Granularity

It’s a word we hear all the time with Einstein Analytics. Key decision makers can perform granular analysis of data through Einstein Analytics’ easy to use dashboards to derive actionable insights.

Here at Wave6 we've been building on two of Salesforce’s most recent and popular Clouds: Analytics Cloud and Community Cloud. Wave6 is one of the premier partners when it comes to solutions on these two Salesforce platforms. We are starting to hear from quite a few of our existing and new customers an interest for convergence of these two clouds. 

In many of our implementations we have integrated Sales or Service Cloud with Analytics Cloud, or App Cloud integration using tools like Lighting Connect with Analytics Cloud and even Partner Communities using Sales/Community Cloud or Customer Communities using Service/Community Cloud. The new fusion of a robust analytics tool with a best in breed collaboration tool has bought new concepts that have not been seen much as of yet. 

Are you putting more time into new opportunities? Or are you focused on selling more to existing accounts?

It's pretty common for sales professionals to chase after new business when new leads roll in. It's the thrill of the chase all sales professionals possess.

The problem is it can cost 10 times more to acquire a new customer than it does to sell more to an existing customer.

But, selling more to an existing customer can be difficult without the right strategy and tools.

After a crazy winter like the one we just had, I can’t be the only one looking forward to springtime. Just think, flowers in bloom, birds singing everywhere…and yet another wonderful release from Salesforce!

Just in time for spring cleaning, Spring ’16 offers plenty of new features to expand the offerings of its wonder:  Lightning Experience.