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Best Practices: A Well-Defined CRM Strategy and Roadmap is Key

Posted by wave6 on Nov 6, 2013 2:32:00 PM

 

When corporate executives toned to increase growth and efficiency within their sales and marketing community, Customer Relationship Management (CRM) technologies often become a target for improvement or replacement. In the haste of meeting revenue forecasts and managing a slue if other large scale projects congruently, sales management executives will often overlook the most important and often most neglected part making CRM a raving success: creating a clearly defined CRM strategy and roadmap!

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Topics: CRM system, ERP management, Salesforce Administrator, Salesforce Managed Services

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